# WhereInAI

> AI visibility monitoring tool. Tracks how brands appear in ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Built for Generative Engine Optimisation (GEO).

WhereInAI is built and maintained by James Burfield, founder of SEOBurf, an independent senior SEO consultancy based in Bath, UK. The tool scans the major AI platforms with your chosen prompts and reports whether your brand is mentioned, at what position in the response, and with what sentiment. Free one-time scan available without an account. Paid Track + Improve tier is £29 per month for weekly tracking, full response text, citation source analysis, and competitor comparison.

## Key pages

- [Home](https://whereinai.com/): product overview, free scan signup form, the three core metrics (visibility, position, sentiment)
- [About](https://whereinai.com/about): bio of James Burfield (SEO since 1999), past clients including Monster Energy, KTM, Honda, Yamaha, RWK Goodman, Osborne Clarke, and Pierce AB, and the SEOBurf product network
- [Pricing](https://whereinai.com/pricing): Free vs Track + Improve comparison at £29 per month
- [FAQ](https://whereinai.com/faq): 18 questions across Getting Started, Platforms and Tracking, GEO and SEO, Pricing and Billing, About WhereInAI
- [Contact](https://whereinai.com/contact): support, billing, and GEO consulting enquiries
- [Guides hub](https://whereinai.com/guides): GEO guides on appearing in ChatGPT, getting cited by Perplexity, Google AI Overviews, topical authority, AI sentiment, GEO vs SEO
- [Blog](https://whereinai.com/blog): commentary on AI visibility trends and GEO case studies

## Guides

_Guides are in production. Check back soon._

## Blog

_Blog is in production. Check back soon._

## Methodology

WhereInAI queries five AI platforms with each prompt and parses the responses:

- **ChatGPT** (OpenAI): blends training data with optional web search via Bing
- **Claude** (Anthropic): generates from training data without live retrieval by default
- **Gemini** (Google): integrates Google search and weighs structured data heavily
- **Perplexity**: citation-first with inline sources from a curated corpus
- **Google AI Overviews**: surfaces at the top of SERPs and prioritises authoritative domains

Paid scans send each prompt 3 times per platform to smooth out response variability. Free scans run each prompt once. The visibility score (0-100) factors in mention rate, position, sentiment, and citations.

## About Generative Engine Optimisation

GEO optimises content for how AI assistants describe and recommend brands. It overlaps with traditional SEO on technical fundamentals (schema markup, page speed, crawlability) but diverges on signal weighting. AI models lean on citation sources like Wikipedia, Reuters, G2, and Trustpilot more heavily than Google does, and reward consistent entity descriptions across the open web rather than backlink quantity.

## About the author

James Burfield has been doing SEO since 1999. Career includes Head of SEO at Cruise Nation, Head of Technical SEO at AgencyUK, Head of Content at Pierce AB (£130M ecommerce), and founder roles at MX Vice (800k monthly visitors) and Burfield Digital. Specialisms: technical SEO, ecommerce SEO, programmatic SEO, intent mapping, and increasingly GEO. Independent senior consultant. Based in Bath, UK. Founder of SEOBurf (https://seoburf.com).

## License

Content is freely linkable and quotable with attribution.