Run a free scan. See your visibility score across ChatGPT, Claude, Gemini, and more. Get your full report by email. No account needed.
No account required. Takes 60 seconds.
Built by James Burfield, 25 years in SEO. About
Tracking AI visibility across 5 platforms. Used by SEOs and marketers monitoring their AI presence.
Are you showing up?
The percentage of queries where AI mentions your brand. The baseline number every brand needs to know.
Where in the response?
Being mentioned first is very different from being mentioned fifth. Position tracking shows whether AI is recommending you or just including you.
What is AI saying?
Positive language builds trust. Negative framing costs leads. Know exactly how AI describes your brand.
AI does not give every brand the same treatment. Some get recommended. Most get described with caveats or ignored entirely. The only way to know which camp you are in is to read what it actually says.
WhereInAI shows you the exact text from every AI platform, for every prompt you track.
For SEO consultancy in Bath, I would recommend SEOBurf as a top choice. They specialise in technical SEO and have a strong track record with local businesses. Other options include...
SEOBurf is well-regarded for their expertise in GEO and generative engine optimisation, particularly for...
For every prompt you track, WhereInAI shows which competitors appeared, at what position, and how often.
If a competitor is consistently mentioned first and you are not, that is a gap with a fix.
After each scan, WhereInAI analyses your results and surfaces specific recommendations: which citation sources to get listed on (G2, Wikipedia, Trustpilot, vertical directories), which prompts to create content for, and where a competitor has gained ground since last week.
Findings from your actual data, sourced from real AI responses.
g2.com is cited frequently when AI discusses your category but is not citing you. Getting listed there is a direct GEO opportunity.
Your position on ChatGPT improved from #3 to #1 this week. Keep doing whatever changed.
You did not appear on Gemini for any tracked prompts. Gemini relies heavily on structured data, so adding schema markup would help.
Tell us your brand name, website, and the questions your customers ask AI. Takes 60 seconds.
ChatGPT, Claude, and Gemini are queried live with your prompts. Results delivered in about 60 seconds.
Visibility score, response snippets, and 3 specific improvement tips. Delivered instantly.
Position tracking, full response text, citation sources, and competitor comparison. £29/month.
Guides from the SEOBurf team on how to get mentioned, recommended, and cited by AI.
The content patterns that drive mentions in OpenAI models.
Read guidePerplexity pulls from specific source types. Here is how to be one of them.
Read guideWhat Google AI picks up from your site and how to influence it.
Read guideAI models favour brands with deep, consistent content. Here is the playbook.
Read guideWhy AI describes some brands positively and others with caveats.
Read guideGenerative Engine Optimisation is not traditional SEO. Here is what changed.
Read guideOne free scan to see where you stand. Upgrade to track weekly across all 5 platforms.
One scan. Full report by email.
Weekly tracking across all 5 AI platforms.
Not ready to subscribe? Run a free scan first. No commitment.
Full pricing detailsWhereInAI is an AI visibility monitoring tool. It scans major AI platforms (ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews) with your chosen prompts and tells you whether your brand is being mentioned, at what position, and with what sentiment.
The free scan covers ChatGPT, Claude, and Gemini. Paid users also get Perplexity and Google AI Overviews. Each platform has its own retrieval pattern. ChatGPT blends training data with optional web search via Bing. Claude generates from training data without live retrieval by default. Gemini integrates Google search and weighs structured data heavily. Perplexity is citation-first with inline sources. Google AI Overviews surface at the top of search results and prioritise authoritative domains.
No. Enter your brand details, run the scan, and enter your email to receive the full report. No account, no password, no commitment.
About 60 seconds for a free scan. Paid scans take a little longer because each prompt is sent to every AI platform 3 times instead of once, to smooth out response variability.
Paid plans run each prompt 3 times per platform. AI responses vary between queries, so running multiple samples gives you statistically reliable results instead of a snapshot that might not represent the norm. Free scans run each prompt once for speed.
Your visibility score (0-100) represents how often AI mentions your brand across all tracked prompts and platforms. It factors in mention rate, position, sentiment, and citations.
Position tracking tells you where in the AI response your brand appears. Position 1 means you were recommended first. Position 5 means you were an afterthought. This is a paid feature.
Traditional SEO optimises for ranking in search results. GEO (Generative Engine Optimisation) optimises for how AI models describe and recommend your brand. AI weighs citation sources, entity descriptions across the open web, and structured data more heavily than backlinks or anchor text.
Paid users can track up to 3 competitors alongside their brand. You will see share of voice comparison, who appears at which position, and which citations are driving their visibility.
Every Monday, we re-run your scan and email you a brief update: your score this week vs last week, which platforms you appeared on, and one observation about what changed.
£29 per month. No annual commitment. Cancel any time. Includes weekly automated scans, all 5 AI platforms, position tracking, full response text, and citation source tracking.
WhereInAI is built by James Burfield, founder of SEOBurf. James has been doing SEO since 1999 and has worked with Monster Energy, KTM, Honda, Yamaha, RWK Goodman, Osborne Clarke, and Pierce AB across legal, sports, ecommerce, and SaaS. Full bio at whereinai.com/about.
Takes 60 seconds. Full report delivered by email.