Built by SEOBurf
WhereInAI is an AI visibility monitoring tool built by SEOBurf, a senior SEO consultancy based in Bath, UK.
Why WhereInAI exists
AI assistants like ChatGPT, Claude, and Gemini are increasingly where people go for recommendations. When someone asks "best SEO consultants in Bath" or "which CRM should I use", the AI's response can make or break a brand. But until now, there was no easy way to know what AI was saying about you.
WhereInAI was built to answer three questions: is AI mentioning your brand, where in the response does it appear, and what is it saying? We scan the major AI platforms with your chosen prompts and give you the data you need to act.
The team
WhereInAI is built and maintained by James Burfield, founder of SEOBurf. James has over 15 years of experience in SEO and digital marketing, working with businesses of all sizes across the UK.
SEOBurf is a senior SEO consultancy that helps businesses grow through organic search and, increasingly, through Generative Engine Optimisation (GEO) — the practice of ensuring AI assistants recommend and cite your brand.
Our approach
Data over guesswork. Every recommendation we make is based on what AI platforms actually say, not what we assume they say. WhereInAI runs real queries and parses real responses.
Transparency. We show you the exact AI response text, the position your brand appeared at, which competitors were mentioned, and what citations were used. No black boxes.
Actionable. A visibility score is only useful if it comes with specific next steps. Every scan tells you what to do differently, which citation sources to target, and where competitors have gained ground.
Want to work with us?
If you need expert help with your AI visibility strategy, the SEOBurf team is available for consulting.