GEO Guides
Practical guides on improving your AI visibility, from the SEOBurf team. Each guide covers a specific aspect of Generative Engine Optimisation with actionable steps.
How to appear in ChatGPT responses
ChatGPT draws on a mix of training data and web context. This guide covers the content patterns, authority signals, and structural elements that drive mentions in OpenAI models.
Coming soonGetting cited by Perplexity
Perplexity pulls from specific source types and cites them inline. Learn which sources it trusts, how to get listed, and how citations translate into brand visibility.
Coming soonOptimising for Google AI Overviews
Google AI Overviews pull from your site and third-party sources. Understand what Google AI picks up, how structured data helps, and what content formats perform best.
Coming soonBuilding topical authority for AI
AI models favour brands with deep, consistent content on a topic. This guide covers the playbook for building topical authority that AI models recognise and reward.
Coming soonUnderstanding AI sentiment
Why AI describes some brands positively and others with caveats. Learn what drives sentiment in AI responses and how to influence it through content and reputation.
Coming soonGEO vs SEO: what is different
Generative Engine Optimisation is not traditional SEO. Different signals, different strategies, different measurement. This guide covers what changed and what to do about it.
Coming soonWant hands-on help?
The SEOBurf team runs GEO audits and consulting for brands that want expert implementation, not just guides.