Frequently asked questions

WhereInAI is an AI visibility monitoring tool. It scans major AI platforms (ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews) with your chosen prompts and tells you whether your brand is being mentioned, at what position, and with what sentiment.

No. Enter your brand details, run the scan, and enter your email to receive the full report. No account, no password, no commitment.

About 60 seconds for a free scan. Paid scans take a little longer because each prompt is sent to every AI platform 3 times instead of once, to smooth out response variability.

Your visibility score (0-100) represents how often AI mentions your brand across all tracked prompts and platforms. It factors in mention rate, position, sentiment, and citations.

The free scan covers ChatGPT, Claude, and Gemini. Paid users also get Perplexity and Google AI Overviews. Each platform has its own retrieval pattern. ChatGPT blends training data with optional web search via Bing. Claude generates from training data without live retrieval by default. Gemini integrates Google search and weighs structured data heavily. Perplexity is citation-first with inline sources. Google AI Overviews surface at the top of search results and prioritise authoritative domains.

Paid plans run each prompt 3 times per platform. AI responses vary between queries, so running multiple samples gives you statistically reliable results instead of a snapshot that might not represent the norm. Free scans run each prompt once for speed.

Position tracking tells you where in the AI response your brand appears. Position 1 means you were recommended first. Position 5 means you were an afterthought. This is a paid feature.

Paid users can track up to 3 competitors alongside their brand. You will see share of voice comparison, who appears at which position, and which citations are driving their visibility.

Traditional SEO optimises for ranking in search results. GEO (Generative Engine Optimisation) optimises for how AI models describe and recommend your brand. AI weighs citation sources, entity descriptions across the open web, and structured data more heavily than backlinks or anchor text.

GEO stands for Generative Engine Optimisation. It is the practice of optimising your online presence so AI assistants like ChatGPT, Claude, and Gemini mention, recommend, and cite your brand when answering relevant questions. GEO overlaps with SEO on technical fundamentals (schema markup, page speed, crawlability) but diverges on signal weighting. AI models lean on citation sources like Wikipedia, Reuters, G2, and Trustpilot more heavily than Google does, and reward consistent entity descriptions across the open web rather than backlink quantity. WhereInAI measures how well your GEO strategy is working.

Start with our free guides on appearing in ChatGPT, getting cited by Perplexity, and building topical authority. Key strategies include structured data, authoritative content, getting listed on citation sources AI models trust, and building consistent topical depth. For hands-on help, the SEOBurf team runs GEO audits.

£29 per month. No annual commitment. Cancel any time. Includes weekly automated scans, all 5 AI platforms, position tracking, full response text, and citation source tracking.

Every Monday, we re-run your scan and email you a brief update: your score this week vs last week, which platforms you appeared on, and one observation about what changed.

Yes. There is no contract or minimum commitment. Cancel through the dashboard settings page at any time. Your subscription ends immediately or at the end of the current billing period, depending on when you cancel.

The main tools in this space are Profound (from $499/month, enterprise-focused), Peec ($295/month), AthenaHQ ($295/month), and Otterly ($29/month). WhereInAI is £29/month with a free scan to try before you commit. The bigger tools target marketing teams at large companies and are priced accordingly. WhereInAI is built by an SEO practitioner of 25+ years for founders, in-house SEOs, and small agencies who want clear answers without a sales call or a four-figure monthly bill.

WhereInAI is built by James Burfield, founder of SEOBurf. James has been doing SEO since 1999 and has worked with Monster Energy, KTM, Honda, Yamaha, RWK Goodman, Osborne Clarke, and Pierce AB across legal, sports, ecommerce, and SaaS. Based in Bath, UK. Full bio at whereinai.com/about.

Yes. We use Supabase for authentication and database hosting, Stripe for payments (we never see your card details), and Resend for transactional email. Your scan prompts are sent to AI platforms to generate your report but are not stored by those platforms. See our privacy policy for full details.

For general questions, check this FAQ or our guides. For account or billing issues, email us via seoburf.com/contact. For expert GEO strategy help, the SEOBurf team offers hands-on consulting.